Saturday, 18 January 2014

Digital Marketing Tools & Facts


There are traditional forms of marketing such as T.V., Radio, and Prints etc. These channels increase business and that is why these channels are still used by many big companies but what are the problems with traditional marketing.
Firstly, traditional marketing is expensive which pose a high risky for many small businesses.
Secondly, traditional marketing channels fail to provide instant results.
On other hand, digital marketing target people interested in your products. Advantage of digital marketing is to reach to right person and deliver right product information. You can communicate with your customers directly.
Digital marketing channels allow organizations to see how a campaign is performing in real time. Other advantages of digital marketing are: - cost effective, real time, delivers better ROI etc.

Digital Marketing Tools
Digital marketing tools your business noticed online are Search Engine Optimization (SEO), Social Media; Content & E-mail Marketing is a digital marketing tool to promote your business online.

Search engine optimization
To get Google’s attention search engine optimization is a good way to get your business noticed. SEO helps search engine to find & rank your site higher than the other sites. In On Page SEO, keywords, body text & headings are very important.
In Off Page SEO, quantity of quality backlinks from relevant websites is very important. Google gives more credit to websites that have quality backlinks. You will get more traffic & your website will rank higher.
Some facts about SEO:-
1 93% online experiences begin with a search engine.
2 Approximately 72% users ignore the paid result & focus on organic results.
 
Social Media
Today promoting your business on social networking sites like Facebook, twitter, LinkedIn etc. is essential. You can provide images that are related your site, and provide links to your site on your profile. You can get likes, shares, retweets & from this you get traffic on your site.
Some facts about Social Media:-
1.     The percentage of Internet marketers, who have found a customer via Facebook in 2013 is 52%.
2.     93% of marketers use social media for business.
3.     Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon.
4.     67% of b2c marketers have generated leads through Facebook.

Content
Creating & posting the content is a good marketing strategy, which somehow is appealing to audiences. If you are posting an informative & useful content, it will be noticed. You can promote your content on social networking sites.
Some facts about content marketing:-
1.     B2B companies, who regularly publish content, generate 67% more leads than those that don't.
2.     Blogs are 63% more likely to influence purchase decisions than magazines.
3.     Articles with images get 94% more views than those without.

E mail Marketing
Email marketing is most popular among B2B leaders as a marketing tool (81%). Advantages of E mail marketing are:- it's affordable, measurable, high ROI, builds close relationship.
Facts about E mail Marketing:-
1.     Emails with social sharing buttons increase click through rates by 158%.
2.     Companies view email marketing as a better return on investment than PPC, content marketing, social media, online display advertising, and mobile marketing. ROI from E-mail marketing is approximately $44.2 per $1 spent.
So digital marketing provides information to consumers at any time & any place. People want brands they can trust, relevant & personalized communications, companies that know their consumers, and provides good services to their needs.

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