Thursday, 11 September 2014

How To Use Email Marketing Effectively To Promote Your Business

Email marketing is one of the most important & powerful online marketing method. Many business websites & e-commerce websites are adopting this method to reach maximum numbers of customers. Email marketing channel is easiest & less costly advertising method than other marketing techniques. Small businesses can handle due to its cost effectiveness. Its generate high ROI- approx $44 per $1 spent.
Email marketing is designed to develop a relationship, encourage the customer to take action & sell a service. With this marketing tool, you can build your brand more strong & your business get noticed. Many B2B & B2C companies are valued email marketing because of its excellent ROI.
Email Marketing

Below Mentioned are some reasons which describe why email marketing is a valuable tool.

1. Build Customer Relationship: Email marketing is one of the best ways to build close relationship between marketer & customer. The most important and toughest task is keeping the promise to deliver only what the opt-in requests of subscriber, and nothing more. Email is an easy way of long lasting relationship with your customers & prospects. Keep engaging with them on regulr basis & ensure they will come to you.

2. Wide Reach: Email marketing has a wide reach in short span of time. When sending out an email you reach to your customers, but when they forward your email to their friends, family and colleagues, you also reach to them. With social sharing buttons, you can share your emails on Facebook and Twitter. Instead of just communicating one-to-many, you can communicate many-to-many with email marketing.

3. Affordable & Measurable: Email marketing is one of the most affordable & effective tool of marketing. Many of marketers recommend that email marketing is the most effective way of marketing.
One of the great benefit about email marketing is that you can easily track & measure ROI (Return On Investment). you can easily measure the number of emails sent, emails opened, bounce rate, unsubscribes, and click-through rates.

4. Cost Effective: Using email marketing method, you can save your money. It's most cost effective way than other traditional marketing mediums. Email is truly unique medium to put your marketing message in front of thousands of potential customers.

5. Timely: Using email communication, marketers are able to promote their new service or product as soon as they are announced, without delays resulting from printing, scheduling, and publishing traditional media.


Subject line is soul of an email. This is one of the first things recipients sees in their inbox. Subject line plays a key role, Recipient make a judgment based on that line about to open, delete or mark as spam. The best subject line tells what's inside.
ALWAYS keep your email subject lines between 30 and 50 characters. Your subject line should be descriptive & well-written which allow recipients to make a decision to get more information or detail. Never use recipients name & words like “free”, “deal” or “discount” in subject line.


Educate your customers & prospects which make them much more valuable because they are more likely to buy when they can make an informed decision. Customers are willing to engage with informative, interesting & relevant content. Consumers avoid the emails which include a sales pitch. So keep this rule in mind- Don’t Sell, Provide valuable content. If your subscribers find it valuable, they will interact with it & purchase a product from you.


Content is the most important thing in any type of marketing method. Your content should useful for readers. In order to engage your audience, your content must be informative, like-able & personalized. You should have to offer original content to your audience in an email.

You must create an original, educational & engaging content timely. You have to keep in touch with your target audience & produce regular & relevant content to your consumers.


Your engaging email must be relevant. Being relevant means sending the right content to the right audiences at the right time. For this, you should know who your audience is and what they want from your emails. If your message is not relevant & timely, your subscribers will opt-out.

You should take a look on these following points related to relevance:
1. Talk to the right people to get right results.
2. Say the right things. Write & design your email effectively & put thought into your content.
3. Always optimize and test to learn what works and what doesn’t. Hear & learn from your customers & improve.


Email marketing offers marketers an opportunity to reach out to customers and prospects. This method is becoming a widely-accepted marketing method. Email marketing should be an important part of your marketing strategy. This technique allows for easy communication and distribution of information. Email marketing channel can help your company gain even further success.

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