Tuesday, 7 October 2014

7 Awesome Tips To Make Email Marketing Campaign Well For You


Email is still an effective & powerful tool of marketing since the rise of smart-phones. It is the most economical online tool for businesses. An email is a direct way of communication with your users or clients without spending a lot of money. Customers still prefer email over social media, because email campaigns have higher ROI than any other marketing campaign.

An effective email marketing campaign can help your products and services gain maximum visibility and recognition all over the world. Here are some tips to keep in mind for delivering a successful email marketing campaign.

7 Awesome Tips To Make Email Marketing Campaign Well For You

1. Create relevant & attractive subject line. The subject headline of your e-mail must be eye-catchy & promising so that it grabs reader attention. Subject line is most valuable part of email newsletter. Try to keep it within 40-50 characters. Subject line is the first part of your email that reader will see, & make a judgement about to open or delete it.

2. Send relevant content in your message. An email is your opportunity to communicate with your customers. You must know your target audiences. Content in your email newsletter needs to be relevant & informative to the recipients.
Create clear & easily readable content in your message. Your readers have very less time to view your email so build your message to be short & sweet. Offering relevant content will keep your audiences engaged.

3. Include call to action. You must have a call to action in your message, and make it easy to find. Don't place call-to-action at bottom of email. Use simple CTA links through the body of email to increase chances of being clicked & opened. Call-to-Action is a valuable part of effective email marketing campaign. This way avoid the spamming & invite the subscriber to take an action.

4. Make your campaign shareable on social media channels. Send a campaign that people want to share easily. Publish your email newsletter on social media channels like Facebook, Google+, Twitter & Linked-in. So your clients can share your content on social channels & their friends start sharing, they can subscribe as well as.

5. Make it personal. You need to make email personal. Personalize the greetings with their name & use casual tone in email newsletter, be friendly. Sending bulk email is not effective, you should send something unique for each client.

6. Evaluate your Message. Before sending out the campaign, it is better to test it. Use a testing trial to make sure your emails are looking good. Ensure that your pictures and media are mobile friendly & display correctly on a mobile device. Send the mix of content & images as a campaign that attract more visitors.

7. Avoid spamming. Ensure that your email does not look like a spam mail. To avoid spamming offer something useful to your audiences. Provide a clear title in your email newsletter so that customer will seem it is worth reading.



Thursday, 11 September 2014

How To Use Email Marketing Effectively To Promote Your Business

Email marketing is one of the most important & powerful online marketing method. Many business websites & e-commerce websites are adopting this method to reach maximum numbers of customers. Email marketing channel is easiest & less costly advertising method than other marketing techniques. Small businesses can handle due to its cost effectiveness. Its generate high ROI- approx $44 per $1 spent.
Email marketing is designed to develop a relationship, encourage the customer to take action & sell a service. With this marketing tool, you can build your brand more strong & your business get noticed. Many B2B & B2C companies are valued email marketing because of its excellent ROI.
Email Marketing

WHY EMAIL MARKETING IS POPULAR
Below Mentioned are some reasons which describe why email marketing is a valuable tool.

1. Build Customer Relationship: Email marketing is one of the best ways to build close relationship between marketer & customer. The most important and toughest task is keeping the promise to deliver only what the opt-in requests of subscriber, and nothing more. Email is an easy way of long lasting relationship with your customers & prospects. Keep engaging with them on regulr basis & ensure they will come to you.

2. Wide Reach: Email marketing has a wide reach in short span of time. When sending out an email you reach to your customers, but when they forward your email to their friends, family and colleagues, you also reach to them. With social sharing buttons, you can share your emails on Facebook and Twitter. Instead of just communicating one-to-many, you can communicate many-to-many with email marketing.

3. Affordable & Measurable: Email marketing is one of the most affordable & effective tool of marketing. Many of marketers recommend that email marketing is the most effective way of marketing.
One of the great benefit about email marketing is that you can easily track & measure ROI (Return On Investment). you can easily measure the number of emails sent, emails opened, bounce rate, unsubscribes, and click-through rates.

4. Cost Effective: Using email marketing method, you can save your money. It's most cost effective way than other traditional marketing mediums. Email is truly unique medium to put your marketing message in front of thousands of potential customers.

5. Timely: Using email communication, marketers are able to promote their new service or product as soon as they are announced, without delays resulting from printing, scheduling, and publishing traditional media.

KEEP EMAIL SUBJECT LINE SPAM FREE

Subject line is soul of an email. This is one of the first things recipients sees in their inbox. Subject line plays a key role, Recipient make a judgment based on that line about to open, delete or mark as spam. The best subject line tells what's inside.
ALWAYS keep your email subject lines between 30 and 50 characters. Your subject line should be descriptive & well-written which allow recipients to make a decision to get more information or detail. Never use recipients name & words like “free”, “deal” or “discount” in subject line.

EDUCATE YOUR CUSTOMER

Educate your customers & prospects which make them much more valuable because they are more likely to buy when they can make an informed decision. Customers are willing to engage with informative, interesting & relevant content. Consumers avoid the emails which include a sales pitch. So keep this rule in mind- Don’t Sell, Provide valuable content. If your subscribers find it valuable, they will interact with it & purchase a product from you.

CONTENT MUST BE ENGAGING

Content is the most important thing in any type of marketing method. Your content should useful for readers. In order to engage your audience, your content must be informative, like-able & personalized. You should have to offer original content to your audience in an email.

You must create an original, educational & engaging content timely. You have to keep in touch with your target audience & produce regular & relevant content to your consumers.

ALWAYS RELEVANT

Your engaging email must be relevant. Being relevant means sending the right content to the right audiences at the right time. For this, you should know who your audience is and what they want from your emails. If your message is not relevant & timely, your subscribers will opt-out.

You should take a look on these following points related to relevance:
1. Talk to the right people to get right results.
2. Say the right things. Write & design your email effectively & put thought into your content.
3. Always optimize and test to learn what works and what doesn’t. Hear & learn from your customers & improve.

CONCLUSION

Email marketing offers marketers an opportunity to reach out to customers and prospects. This method is becoming a widely-accepted marketing method. Email marketing should be an important part of your marketing strategy. This technique allows for easy communication and distribution of information. Email marketing channel can help your company gain even further success.

Monday, 18 August 2014

An Introduction to Web Hosting for Beginners


Today, most of the people & businesses have their own website. You can create your website on CMS platforms such as WordPress, Joomla etc. These platforms are affordable(free) & easy to use. With knowledge of website hosting & other services, you can take advantage of Internet boom. In this article, we will discuss about web hosting basics for beginners.

What Is Web Hosting?

A website is a collection of web pages which contains text, content, images, videos etc. Website hosting simply means a personal or company's website available to public over the internet. To place your website on the Internet, you need to store it on web server. You should rent or buy some space on a web server.

Web Server: Web server is a computer where you buy some space & store your web pages. It serves your website over the Internet to the users. These servers are provided by Web hosts or web hosting companies.

Web Host: Web host is a company that provides space on a server to host your website. Large Web hosts have their own servers or data centers where they host multiple websites, but some web hosts don't have own server. They rent server from large company & provide(resell) the space under own brand. These hosts are called resellers & this service is called reseller hosting.

An introduction to web hosting for beginners

Some Basic Features Provided By Web Hosts:

Below mentioned are some basic features provided by web hosting companies.

Disk Space: Disk space refers to amount of storage space provided by web hosting company. Disk space will be used to store website files contains text, images, video, content etc. Web hosting company provides the disk space for all size of businesses according to their needs.

Bandwidth: Bandwidth refers to amount of data & traffic allowed to travel & transfer between your site, users & the Internet. Web hosting companies provide particular level of bandwidth. More bandwidth your site has, it will be faster to load. If your website has lots of graphics or heavy pages then you will need higher bandwidth & higher storage.

Programming Languages: Web hosting packages provided by web hosting provider includes programming languages such as HTML, PHP, ASP, Python, perl scripts with MySQL, MSSQL databases.

Uptime: This is the amount of time that a web server has stayed up & running. If a web host has high uptime percentage then it means their servers stay running & good for host any site. Most of hosting providers offer 99.99% uptime which means website will down for 8.8 hours in a year. If you have E-commerce website then you require greater uptime.

Support: This is one of the most important feature you should take care while choosing web host. Web host should provide quick customer support via chat, phone, tickets & email for your problems related to website.

Pricing: You should make sure that your web hosting company not charge extra money for basic features. You should also check that there is no hidden charges in your hosting plan.


Types of Web Hosting:

Web hosting companies offer different types of web hosting services according to website needs. Generally, there are four types of web hosting options: Shared Hosting, Virtual Private Server(VPS), Dedicated Hosting & Cloud Hosting. You can migrate to any plan when you want.

Shared Hosting: In this hosting, multiple websites share space on a single server. This is cost effective hosting solution. This hosting is best for personal websites, small businesses, low traffic websites etc. This is economical hosting option because server cost is shared in multiple users. In shared hosting, websites share server resources such as processor, RAM, disk space & bandwidth.

Virtual Private Server(VPS): VPS hosting divides a server into multiple virtual servers. VPS offers you a physical server with dedicated IP address & resources. Users have root access to their virtual server. This solution provides features same as dedicated server at lower cost. So this is also called virtual dedicated server. VPS hosting is very popular from small businesses to large size businesses.

Dedicated Server Hosting: In dedicated hosting, you will get your own server & only your websites are stored on the server. You have full control over the server. This hosting is best for large websites because large websites need more resources such as bandwidth, disk space, and processor. In dedicated hosting processing speed is high rather than other hosting options. In this hosting, traffic of other websites can't affect your website, so you don't need to worry about downtime. Dedicated server is most secure & reliable.

Cloud Hosting: In cloud hosting technique, multiple servers are connected to each other. This is based on “Service on Demand”. You can use only resources which are required for your website. You can add more resources at any time when expect higher traffic. This is very cost effective way. Cloud computing based on “Pay as you go”. It means, hosting provider will charge you only for what computing resources you use. It also offers great ability to handle high traffic.

So, these are commonly used web hosting services in web hosting industry. You can choose any hosting platform for your business as your convenience. If you small or personal website, you can select shared hosting or cloud hosting. If you have medium sized business then you can go for VPS hosting. If you have e commerce website or large traffic website, you should choose dedicated hosting.

Linux & Windows Web Hosting:

Windows & Linux are most popular operating system on which server runs. Linux is an open source operating system. Linux OS supports scripting languages like perl, python, PHP & MySQL database. While windows OS supports scripting languages such as ASP, ASP.NET & MSSQL database. Linux hosting is very popular among different size of businesses because its cost is less than windows hosting. Window hosting is more user friendly than linux hosting. Website which designed to be hosted on linux server can be hosted on windows server. But linux hosting is not compatible with Microsoft technology.
Both windows & linux offer equal security for your website. You can choose windows & linux hosting according to your website's need. If website needs windows application then you have to choose windows hosting.


Monday, 21 July 2014

Top Reasons to Choose VPS Hosting

In VPS hosting you will get a physical server with dedicated IP address & resources. VPS server hosting is an easy, modern & advanced way to partition of physical server into multiple virtual machines. According to market experts, VPS going to be the king of hosting technology because of its features & functionality as dedicated server at low prices. VPS is also providing cloud solutions for small businesses, medium bussinesses & web professionals. In this platform, you get control & flexibility of server at very affordable prices. VPS provides independent server so you don't need to worry about privacy. Below mentioned are some reasons why should you choose VPS hosting for your business. 
Why choose vps hosting

1. Lower Cost: VPS hosting is less expensive than dedicated hosting. Small businesses don't have a big budget to go with dedicated hosting. VPS server is a private server which is dedicated to your business needs. You don't need to worry about server maintenance because you only rent the server according your needs. So with VPS server you can get benefits of dedicated server at reasonable prices.

2. Control: VPS offers control over your server. You dont need to share a server with many other parties like shared environment. You have your own private server, you can run any application on that server. You have full root access. From admin panel, you can upload applictions, documents, edit content & operate your website when you need it anytime from anywhere.

3. Performance: With VPS hosting, performance of your site will improve because you have own physical server so its not affected by other users. You will get dedicated resources like CPU, memory, storage & bandwidth.

4. Security: Security is common & most important concern for every business owner. VPS hosting supplies you root access with dedicated IP address. So your private data is safe from anybody. With VPS server, you dont need to worry about security & safety. VPS have multi-layered protections system, So we can say that VPS is a safe and secure choice for business hosting.

5. On Demand Service: VPS hosting also provides cloud service environment. You can customized your plan according to your needs so pay for what you want. You can Add new VPS features & plans as the needs demand it. You have facility to take them down when they are not required.

6. High Availability: For any bussiness, it is very important to availble 24*7 online. As a small business owner you cannnot afford dedicated server. VPS server will provide near 99.9% uptime with high performance. Downtime of one server does not affect the VPS hosting and the other servers will continue to maintain them.

Tuesday, 1 July 2014

Is SSD Hosting the Right Solution For You ?

As we know that Google gives more authority or credit to faster websites. Speed of your website has a direct impact on visitors & your customers. So performance of a website is more important for webmasters. Webmasters should pay more attention to improve performance & speed of a website. SSD offers more performance & speed than traditional hard disks. SSD hosting is becoming the hot trend within the web hosting industry. Many leading hosting provider companies offer SSD in their VPS hosting solutions.

SSD Hosting

In past days, high cost was the main issue related to SSD but from last few years, some companies provide SSD in affordable cost for clients. Find out more information about SSD & HDD.

Key Features of SSD Hosting: Below mentioned are some features of SSD hosting which are provided by hosting provider companies.
  • Your linux server will be optimized quickly with SSDs.
  • You can change your server’s memory, disk & data transfer quickly from the control panel.
  • You can easily setup WordPress, Joomla, Magento etc.
  • Programming languages & modules include PHP5, Perl, Python, SSI, Curl, CPAN etc.
  • 100% SSD database storage.
  • 99.9% network uptime guarantee.
  • Offer POP3 email accounts & free website building tools.
  • 24/7 expert hosting support.

Benefits of SSD Web Hosting: Here are some benefits which are offered by SSD.

Speed & Performance: Speed & performance is the most important benefit of this hosting service. Website’s speed & performance factors are biggest concerns for most of the website owners. In this manner SSD can help a lot; SSDs are 300% faster than HDDs web server.
Reliable & Secure: SSDs use a more advanced & efficient technology, so these are more reliable than non SSD drives. You don’t need to worry about the website security because SSD server keep safe your website data or files.
Less Power: SSD consumes much less power than a regular disk. Lower energy consumption makes it environmental friendly solution. So it is offering better performance in greener way.

SSD Hosting is Ideal for Websites: This hosting is becoming towards the new standard in web hosting industry. SSD web hosting is ideal for someone who wants better performance & can pay for extra cost for this service. SSD hosting is ideal for type of websites which are mentioned below:
  • Websites which use WordPress, Drupal, Joomla etc. CMS platforms.
  • For Ecommerce websites you must choose this hosting because faster websites make more sales.
  • For high performance web applications.
  • Websites with a lot of traffic. Server responses to user query faster.
  • Websites with heavy applications like graphics, content & heavy database.
  •  For websites with high caching.

 Conclusion: So now you should have a clear idea about SSD hosting which is the best solution today with better performance in an affordable price. A few years ago, only large size companies could afford this hosting solution but now the average webmaster can afford benefits of this hosting service from leading hosting service providers in industry.

Wednesday, 25 June 2014

Cloud Hosting is The Best Service to Choose

Cloud Hosting
At present, businesses are very concerned about the security of their data & work. Every business owner want to make sure that their data is secured on a safe data server. For this cloud hosting is a powerful platform & plays an important role. In cloud hosting technique a large number of servers are connected to each other. This is flexible, scalable & cost effective. This is new channel in web hosting industry to keep your website secure & up.
The users can choose & remove servers at any time depending upon requirements of website. In this hosting, you only pay for what resources you use; this feature makes this hosting more effective & helpful. So cloud hosting is very popular among the small & large organizations.  Some major benefits associated with this type of hosting are mentioned below:
Easy arrangement & availability: An organization don’t need to purchase any software licenses & implementation service to get cloud computing arrangement. A company can purchase the server at any time.

Pay as you go: this computing service charge you based only on the computing resources you use So this is very cost effective hosting. You can also pay on monthly basis with no long time commitment.

Scalability: Cloud hosting provides immediate scalability. You can add or remove storage at any time as your needs. You need to pay for services whenever you use it.

Easy to use: This hosting is easy to use. You can instantly increase your service plan for more resources. You can move to a new server at any time. Cloud computing manages single machines and complex structures in simple manner.

Remote access: This is one of the most benefits of this type of hosting platform. A website owner can access the data anytime from anywhere across the world. 

Quality Support: You will get 24*7*365 supports from professionals. In case of any emergency, you will get quick response from hosting provider’s support team.
 
Cloud Hosting Features:

OS choice: This hosting platform provide you facility to choose windows or linux operating system as per your website need. You can also choose different type of other cloud operating system like Eye OS, Glide OS, Start force, cloudo etc.

Broad network access: This hosting platform provide capability for different channels or platforms like mobiles, laptops, PCs, & other digital channels. So cloud hosting has broad network access.

Rapid Elasticity: This feature of cloud platform allowing the subscriber to increase & decrease the services rapidly as per the need.

Measurable Service: In cloud computing solution, services are monitored & controlled by the service provider. So everything is measurable like billing, resources, access control etc.

Service Quality: Cloud computing provides the best solution for customers without any compromise. Service Level Agreement(SLA) include 99.99% server availability, performance & bandwidth.

 
So, we can say that cloud hosting is best suitable for companies or businesses which want quality & secure web hosting service at affordable prices. This hosting allows the user to keep data safe or secure in case of disaster. 

Tuesday, 13 May 2014

CloudStack: An Overview

Cloud stack is an open source software platform designed to deploy & manage cloud computing environment. It is an infrastructure as a service (IaaS) cloud computing platform. Many service providers used this platform to offer public cloud, private cloud & hybrid cloud services. For more information about cloud computing click here.

Cloud stack developed by cloud.com since 2008. Cloud.com was purchased in 2011 by Citrix. CloudStack version 3.0 released in 2012 by Citrix. In 2012, Citrix donated CloudStack to the Apache Software Foundation (ASF).

CloudStack is scalable, multi-tenant, open source, cloud computing platform. It manages the network, storage, and compute nodes that make up a cloud infrastructure. Service providers & IT enterprises are users of this platform. With this platform, service providers can provides on demand cloud computing service. With cloudstack enterprise can provide self service virtual machine to users.
CloudStack
Features of CloudStack:
  • It provides web user interface feature to manage cloud infrastructure.
  • CloudStack provides powerful API which is well documented & maintained. API gives access to all the management features available in UI.
  • Major hypervisors support including Xenserver, KVM, VMware
  • Cloudstack API supports 3 access roles:  Root Admin: Can access & manage both virtual & private resources. Domain Admin: Can access only virtual resources owned by administrator’s domain. User: can access their own virtual resources.
  • Provides users on-demand computer resources & pay for what you use.
  • Support thousands of hosts & virtual machine guests.

Terms Related To CloudStack:
  • Multi-tenant: In multi-tenancy architecture single instance of a software application serves to multiple clients. Each client is called a tenant. With this architecture, provider only has to make update once. In this architecture, software development & maintenance costs are divided so it is economical.
  • User Interface (UI): User interface is the system by which people interact with computer. It includes hardware & software components.
  • Application Programming Interface (API): An API is a particular set of commands, functions & protocols which specifies how software programs should interact with each other. This is way for software programs to talk with each other.
  • Hypervisor: It is a software program that creates & runs virtual machines. It manages multiple OS on single computer. It is also called Virtual Machine Manager (VMM).