Wednesday, 9 April 2014

How to Make Search Engine Friendly Website

Website is very important to represent your business or blog online. Your website should be attractive so that it gets attention of users & search engines. Your site should be search engine friendly otherwise your site could be ignored by search engines. Google & other search engines like SEO friendly sites. Below are some points for creating a search engine friendly site.

SEO Friendly Website

Website Content
Content on site is most important thing. You must provide high quality, informative & original content on your web pages. If your content contains useful information then it will attract many visitors & links to your site. You must need to watch out for duplicate content on your site. You must avoid it because search engines give penalty to your website. Long & unique content with images attracts search engines.

Index-able Content
Firstly, you should know that search engine software can only read text. If your website contains flash, images, video etc. it shows a good impression on the human visitors but it is invisible to search spiders or crawlers. Crawlers can’t read these types of stuff. You should describe each image with “Alt” text. Search engine can’t see your image; they can only read “Alt” text & index it for your web page. If site includes video files, you should include text that describes your video. 

Title Tag
Every web page of your site should contain a good & unique title tag that describe content on page for visitors & search engines. Title tag appears in title bar of browser window. The search engines use this tag to determine what information page contains. Title tag should contain the primary keyword of your website & length of this tag should not more than 70 characters. Make your title tag interesting for visitors so that they visit your site.

Keywords
Keywords are the other most important things. Keywords are combination of web phrases that are used to search. You must do research to find relevant keywords for your website. Google offers keyword tool to find out relevant keywords to your website. Make your keywords long tail (3 to 4 words), this makes competition less & you can attract more customers. 

Inbound Links
Inbound links or backlinks are very important for the websites. With backlinks you will get traffic & can improve ranking. Links help crawler to find site & give your site visibility in search results. Google gives more credit to sites that have more quality backlinks. Quality & natural links are useful for ranking of your site.

Avoid Hidden Text
Some sites contain hidden pages or doorway pages which are visible to the search crawler but not for the visitors. This is a black hat SEO technique. It is an illegal way for getting high rankings. If you are using this type of bad methods like doorway pages, unnatural links, low quality or duplicate content etc. then Google will punish your website. So you should always use positive & good techniques. This way will take some time but you will get permanent & good results. 

These are some tips to create search engine friendly websites. Make your website in a user friendly manner so that users & search engines can’t ignore your website. If you use search engine friendly techniques then you will get page views & good rank in search engine result page (SERP). By following above mention ways you will get a healthy website for your business.

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